Merch Informer is without a doubt one of the most well-used and “killer apps” of the Merch by Amazon World. Do a little research for yourself and check — nearly all of the power users in the Amazon Merch world are using the Merch Informer platform to grow their businesses.

So what exactly does it do?

The MErch Informer Dashboard when you first log on to the site

A lot of things! It helps define keywords for your listings, shows keyword competition, allows you to check trademarks, optimize listings, track shirt sales and more! We will break down a number of the most useful tools in Merch Informer later on. This guide is aimed at users who might not have a lot of understanding in the eCommerce and SEO world, so we will recommend a handful of other resources throughout to get yourself more immersed. Once you jump into these powerful tools, you’ll never be able to go back!

The best part is you can sign up for a free trial today! Registration is short and only takes 15 minutes. There is a monthly subscription fee, but that pays for itself after a few shirt sales.

Here is a link to sign up for the Merch Informer — Go ahead and get signed up before continuing the guide, and then check back once you’re signed up.


The Merch Informer Story

A little back story of Merch Informer’s Founders and why you should trust it — it was created by two incredibly successful Merch sellers — guys who have made over $150,000 selling shirts on Amazon — They have decided to take their strategies and implement them into a platform for everyday users to take advantage of. These are the kinds of tools that make the difference between Merch paying for your coffee and paying for your rent!


The Tools

The program uses Amazon’s API to pull and filter data that is helpful for Merch sellers to determine what is selling well, why it is selling well, and how to create products in those same niches.

Here are some of the most helpful tools and why they are useful:


Keyword Finder

Merch Informer's keyword finder

Keyword finder is great because it helps you discover what keywords sell, don’t sell, and how competitive the keyword is. Before I make a design I will check the keyword competition to see if that niche is worth pursuing. For example, I “holiday cat” and got these results. I see one of the returned results is “holiday cat shirts”, meaning that there is already some visible interest for shirts in my niche.

Click on “Details” and you will see this result:

Merch Informer's EMS Volume and Grade

This page shows a lot of great information in helping plan my shirts. First, it gives me an EMS Volume, showing roughly how many designs with this keyword sell on a given month. Next, one of the most important analytics is the Competition score. This tells me how saturated this keyword or niche is. An “A” result means that there is a better likelihood that if I optimize my shirt well it will appear on the first or second page of listings for that keyword. Related Keywords is an amazing tool to suggest words to include in my listing to help cross-optimize it between other searches (so if someone searches “xmas cat shirt” I want to make sure my shirt is included too). Finally, Trademark Check helps me make sure my listing will not violate any trademarked keywords or phrases.

Here is an example search of “christmas shirt”, which also includes Google Trends, showing how popular the search is on a monthly basis.

Merch Informer's EMS Volume and Analytics


Listing Optimizer

The listing optimizer allows you to insert the ASIN (unique number assigned to each shirt) and keywords you want to affiliate with it, and it tells you how well they match. Useful for when you want a shirt to target a specific niche or audience!


Trademark Alerts

Merch Informer Trademark Alerts

Trademark Alerts allows you to insert words or phrases to have Merch Informer automatically check every 24 hours to ensure that the word or phrase does not become trademarked in the future. This can be super helpful when you are dealing with niches that include popular events, phrases or expressions. This can also be a lifesaver which could potentially save your account from termination, which is essentially Amazon Merch Game Over.


Merch Hunter

Merch Hunter

Merch Hunter is an awesome comparison tool. It allows you to insert keywords and see what the competition is posting! It has an algorithm that automatically detects Amazon Merch shirts and pulls all of their data from their listing. You can compare keywords, pricing averages, and so much more. This tool is essential in optimizing shirts that can stay ahead of your competition.

There are so many other powerful tools in the Merch Informer system that we haven’t covered, but these are some of the best and are more than enough to get you started.

If you’re interested in learning more, I would highly recommend familiarizing yourself with SEO and eCommerce skills. One of the strongest advantages you can have as a Merch Seller is getting your product seen first and in front of as many eyes as possible. I would argue that understanding SEO can be the difference between good sales and incredible sales.

Joseph Stevenson’s Little Book on Digital Marketing SEO – Keyword Research is a fantastic book on understanding the importance of using the right keywords and how different word arrangements, phrases and synonyms can bring big bucks.

That’s all for now — Hopefully you leave with a better understanding of the importance that the Merch Informer analytics bring. 

Feel free to leave a comment if you have your own reasons what you love about 
Merch Informer.

Thanks so much for reading! If you want to see another incredible tool to improve your workflow, check out our writeup on Pretty Merch, an amazing productivity tool for MBA.